One margin figure across marketplace, website and offline
For a D2C brand, filarity puts marketplace, website, WhatsApp and offline orders into one ledger with cost price on every SKU, then reports margin per channel and profit per product after fees, shipping, returns and ad spend - the comparison no single channel's dashboard can make.
30 days free · No credit card · ₹699/month after
Four dashboards, no answer
Amazon reports Amazon. Flipkart reports Flipkart. Shopify reports Shopify. None of them knows your cost price, your ad spend on the other channel, or what you sold at a pop-up last weekend. The join happens in a spreadsheet, monthly, badly - and by then the reorder has already gone out.
Margin per channel, same SKU
The same product does not earn the same everywhere. Commission, shipping economics, return rates and ad load differ enough that a SKU can be comfortably profitable on your own site and loss-making on a marketplace at an identical price. Comparing them requires cost price and every channel's orders in one place, which is the whole design.
Fees, returns and the lines people forget
Marketplace rate cards move - both major platforms revised fees in early 2026 - and a margin model built on last year's numbers is wrong in the direction that feels good.
- Commission, fixed closing fee and collection fee
- Shipping paid, both ways on a return
- Returns and RTO, including goods that come back unsellable
- GST charged on the fees themselves
- Ad spend, attributed per SKU where the platform reports it
Decisions this actually changes
Profit ranking next to revenue ranking is uncomfortable reading the first time and then it changes the buying. What to reorder deeper, what to stop advertising, what to raise the price on, and which channel a product should simply stop being listed on.
And the operational half
Orders from every channel land on one fulfilment board with shipping labels. Stock is one count across Shopify and offline. Customers sit in one book with WhatsApp, email and Instagram campaigns. The profit reporting is the reason to be here; the operations are why it stays open all day.
Questions people actually ask
Shopify syncs two ways today and Amazon sync is in development. Marketplace orders from anywhere can be added in seconds and still carry cost price, so channel margin stays comparable in the meantime.
Where the platform reports spend per SKU it can be recorded against the product. Where it cannot be attributed, record it as a channel-level expense rather than spreading it evenly and pretending to a precision you do not have.
Not for warehouse-scale order management. filarity is aimed at brands where the owner still makes the buying decisions and needs profit per product and per channel to make them well.
About ten minutes for the account and a CSV catalogue import. Connecting Shopify and reviewing the SKU match is the part worth doing carefully.
Stop guessing.
Start knowing.
Ten minutes to set up. A month to decide. That's the whole risk.
- 30 days, every feature
- No credit card
- Cancel any time